Ever started up a business and had the PERFECT product.
Everything was great, product is one in a million.
There was ZERO chance of it ever failing.
BUUUUT.
You just couldn't sell it.
You got 1 like on Instagram and it was from your mum.
After 2 weeks, you give up.
Do you now understand WHY?
Why it never sold?
There are three words that will NEVER let that happen again.
U
S
P
Unique. Selling. Proposition.
Remember Dominoes pizza - "If we don't deliver in less than 20 minutes, you don't pay"
Unique right? Who else has done that.
NOBODY!
So, your business needs a USP that will interest people that weren't even interested.
Get in touch if you need help with this.
But remember there must be something in it for the customer.
or they won't stop and read.
-Josh
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